To date, the campaign to promote products or services, and the formation of a positive image of business, it can not be successful if it does not include items such as SMM and SMO.
What are SMM and SMO?
The SMM (Social Media Marketing) and SMO (Social Media Optimization) are complex events on social promotion.
Social Media Optimization (SMO), focused not on the search engines and the users to adapt and "socialization" of content. SMO efforts to promote the site that are intended to articles and frequently cited in social networks, blogs and forums, attracting visitors to the site from there.
SMM is the promotion of the site through direct communication with the target audience through social networks and blogs. Advantages of this method of operation are that you can get immediately the comments and feedback, suggestions of potential customers to adjust the policy of promotion.